James R. Mapledoram

Professional Summary

Strategic Product & Systems Leader with 20+ years of experience in SaaS, Medicaid-focused platforms, and cloud-based enterprise applications. Skilled at translating executive strategy into actionable product roadmaps, aligning cross-functional teams (Product, UX, Engineering, Security, Marketing), and delivering modern, accessible experiences for hundreds of thousands of users. Known for combining system-level thinking with hands-on understanding of architecture, DevOps, and AI tooling to drive sustainable, outcome-focused change.

Work Experience

Director: Product — Consumer Direct Care Network

Missoula, MT | Jan 2023 – Present

• Lead the product vision and roadmap for transforming CDCN’s legacy caregiver and member portal into a modern, mobile-first experience, including navigation redesign, new shift entry and approval flows, and stronger alignment with CDCN’s brand and accessibility goals.
• Secured executive alignment for a multi-year modernization initiative, recruited UX/UI designers, and established a long-term cross-functional partnership model spanning PMO, Customer Experience, Quality, Engineering, and Marketing.
• Worked with Marketing to formalize brand guidelines, improve accessibility of colors and components, and ensure the updated portal and public sites present a consistent, professional, and user-centered experience.
• Directed a phased modernization strategy using a hybrid strangler approach: redesigned high-value, high-traffic workflows as new greenfield experiences while lift-shifting lower-use areas to ensure continuity for hundreds of thousands of users across multiple states.
• Established basic observability and auditability (App Insights, usage telemetry, and data-layer logging) to support monitoring and compliance—capabilities that previously did not meaningfully exist.
• Introduced a scalable multi-lingual framework for the portal, replacing hard-coded translations with a vendor-supported model covering 13 languages and laying the groundwork for future integration with an enterprise translation management system.
• Early outcomes include a measurable increase in mobile usage, stable call-center volume through rollout, consistent shift submission behavior, and a significantly more maintainable, brand-consistent platform positioned for ongoing accessibility and UX improvements.
• Initiated and led modernization of CDCN’s public websites, bringing them under shared Product/Engineering/Marketing governance, defining a hybrid WordPress + HubSpot strategy, and improving content velocity and analytics for campaigns and events.
• Played a key role in shaping CDCN’s multi-year MFA strategy: defined shared ownership between Security and Product, participated in vendor selection, and led product discovery and UX definition for SMS- and email-based factors and phased rollout plans.
• Championed AI-augmented workflows across Product, UX, and Design, defining reusable, source-controlled AI agents grounded in CDCN context and enabling teams to move faster on research synthesis, story-writing, and content iteration while preserving human oversight.

Application Development Manager (promoted from Senior Engineer) — Consumer Direct Care Network

Missoula, MT | Nov 2019 – Dec 2022

• Managed multiple delivery teams modernizing core systems as CDCN scaled from ~16K to 60K+ users, aligning technical work with product and operational priorities.
• Introduced and reinforced Agile practices (Scrum ceremonies, demos, retros) to improve transparency and stakeholder engagement.
• Partnered with engineering leads on modernization of ERP-adjacent systems and service-oriented patterns, improving scalability and maintainability.
• Reworked DevOps pipelines in coordination with technical leads to increase deployment reliability and predictability.
• Standardized Azure DevOps work items and reporting, improving visibility into capacity, throughput, and product-aligned work.

President & Principal — OmniProfit.net

Aurora, CO | Jan 2009 – Nov 2019

• Founded and operated a SaaS business providing mobile procurement and inventory optimization solutions for multi-location retailers and service providers.
• Led product strategy, customer discovery, pricing, and roadmap while coordinating development and support.

Software Engineer IV — GoDaddy

Scottsdale, AZ | May 2011 – Mar 2017

• Partnered with Finance, Product, and Operations stakeholders on large-scale internal systems, including SOX-sensitive replacements for key financial modules and data pipelines.
• Helped transition manual and batch-heavy workflows into more automated, auditable processes for invoicing and registry data management.

Senior Developer – Customer Care & BI — DIRECTV

Aurora, CO | Jan 2008 – May 2011

• Built and maintained BI and reporting solutions for customer care, working across large Oracle and mixed-data environments.
• Improved ETL and reporting performance and supported operational teams with better visibility into key metrics.

Telecom Software Consultant — CHR Solutions (Martin Group)

Missoula, MT | Mar 2001 – Jan 2008

• Acted as lead BA and implementation consultant for telecom billing, CRM, and provisioning platforms.
• Delivered SQL-based integrations and reporting to support outages, provisioning, and billing operations.